EXTRA ORDINARY & DISTINCTIVE

Unique selling point

Extraordinary and distinctive

It might be 80 years old, but the USP – the idea that every business or product must offer distinctiveness – is still as unique, and useful, as ever. But how distinctive do you really need to be in order to get ahead? Research from Richard Haans and Maciej Szymanowski gives new insights.

6 minutes read

The lowdown

Crowdfund investors

Dr Magdalena Cholakova’s new research suggests that crowdfund investors are looking for more than a financial return. 

3 minutes read