From the Editor

Introducing Think.Do, your new magazine from RSM

We are delighted to introduce Think.Do, your guide to the latest cutting-edge research, insight and experience from our global community of business leaders and disruptors.

A copy of the new magazine - called Think.Do. - lies on a table

So what can you expect from your new magazine? Alongside business-critical thinking and ideas (for example, on why customers buy what they do, when they do or why raising money via crowdfunding may have serious implications for your business plan), we will be bringing you insight from Europe’s most senior leaders (read why Roelof Joosten thinks failure is just as important as success here) and real-time perspectives on the issues and opportunities faced by the RSM community around the world (such as why global sportswear behemoth Under Armour is putting so much emphasis on sustainability).

So inspired by the spirit of Rotterdam itself, we invite you to Think – and then Do.

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